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Charlinda Brewster | Art Director | Based out of Portland, Oregon
CHARLINDA BREWSTER
THE KRISTIS
Art Direction & Logo Design
ABOUT THE CLIENT
The Kristis, is an exciting online store dedicated to showcasing the rich cultural heritage of Nigeria.
Kristis offers a curated selection of Nigerian books, jewelry, accessories, clothing, and captivating
Ankara print material. Update: Unfortunately this client's business never came to fruition.
PROJECT OVERVIEW
The design goal was to incorporate floral elements into The Kristis logo, symbolizing natural beauty and growth. With a traditional typeface chosen for readability and authenticity, the logo captures the vibrant spirit of Nigeria's cultural traditions. Designed to appeal to women consumers, it invites exploration of the curated selection of Nigerian books, jewelry, accessories, clothing, and Ankara prints.
THE CREATIVE PROCESS
Below, you'll find a selection of concept designs that were presented to the client as part of the creative process.
FINAL LOGO
BRANDING MOCKUPS
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